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Online retailers often refer to Internet coupons as "coupon codes," "promotional codes," "promotion codes," "discount codes," "key codes," "promo codes," "shopping codes," "voucher codes" or "source codes." Internet coupons typically provide for reduced cost or free shipping, a specific dollar or percentage discount, or some other offer to encourage consumers to purchase specific products or to purchase from specific retailers. Although online coupon sites have been around for a while, they are now making a come-back due to the weak economy.
Manufacturers and retailers also consider Internet coupons to be those that resemble traditional offline coupons, but can be printed from a user's computer and redeemed in-store. Some of these Internet coupons employ print-controls and other security technologies in order to mitigate coupon fraud risks unique to online channels (postings to "freebie" sites, unlimited prints, etc.)
